Daniel Reed

Direct Mail introducing exciting new font Kong!

Kong is a new typeface designed by Sheffield based typographer Daniel Reed.  It is a bold uppercase display typeface that excels when used on a large scale, and ideal for work with images and perfect against bold colours.

Daniel created a Direct Mail piece to send to designers that utilised the font to maximum effect. He did this by contrasting the text with a selection of coloured stocks from the Pop’Set range, specifically Flame Orange, Brilliant White and Poppy Red.

We produced a couple of versions of booklets with a looped stitched spine, a concertina folded leaflet and some stickers to create the bespoke direct mail piece.